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Strategic Secondary Packaging Services for F&B Brands

DePersico Creative designs secondary packaging that protects food and non-alcoholic beverage products, sells at retail, and supports real merchandising needs. From multipack cartons and corrugated trays to club-store displays and retail-ready cases, every solution is built to carry your brand story through distribution, shelf placement, and shopper decision-making.

Secondary packaging for food and beverage products

Our Secondary Packaging Services

Retail-ready secondary packaging designed to protect products, support merchandising, and strengthen brand impact.

Retail-Ready Cases

Designed for quick shelf placement, strong product protection, and clean merchandising across grocery, mass, club, and specialty retail environments.

Multipack Cartons

Branded outer cartons for beverage 6-packs, 12-packs, snack bundles, and food multipacks that keep products organized and shelf appealing.

Club Displays

Costco-ready, Sam’s Club-ready, and warehouse-club display packaging built for pallet presentation, value messaging, and high-volume shopper decisions.

Corrugated Trays

Shelf-stable tray designs that balance structure, visibility, brand blocking, and retailer handling requirements for grocery and beverage categories.

Shipper Displays

Shipping boxes and shipper-display systems that protect product in transit while converting into branded in-aisle merchandising opportunities.

POS Packaging

Point-of-sale packaging and display solutions that coordinate with primary packaging, sell sheets, and brand launch materials for consistent retail impact.

Designer reviewing secondary packaging dielines

Our Secondary Packaging Design Process

Assess Retail and Distribution Goals

We begin by understanding your product format, case pack, retail channel, merchandising requirements, and shopper decision points so the packaging works for both logistics teams and buyers.

Define Structure and Brand Hierarchy

Design Graphics for Shelf Impact

Coordinate Production-Ready Details

Prepare for Retail Launch

Trusted By Brands

Brand Success Stories

See how strategic packaging helps food and beverage products earn attention and inspire trial.

"DePersico Creative designed the bold packaging for the Fully Loaded product line and reactions to the look and feel have been exceptional, with overall purchase intent extremely high. We know we can trust the team at DePersico. Their work is always top notch and they provide key insights and suggestions..."

Jared Miller
Jared Miller

"The DePersico Creative group recently helped strengthen the positioning and design to revitalize our 180 SKU Reese® brand. Their team is very responsive, proactive, and easy to work with. We are very pleased with the research results, sales feedback, and have great expectations as we roll out this rebranding on..."

Todd Newstadt

"I have worked with DePersico for seven years now on regional and national brands, and they consistently deliver high-quality work in a timely manner. They are well organized, quick to respond, detailed, and thoughtful about their work. Their friendly service and communication skills make them a pleasure to work with."

Danielle Vala
Danielle Vala

"DePersico Creative designed the bold packaging for the Fully Loaded product line and reactions to the look and feel have been exceptional, with overall purchase intent extremely high. We know we can trust the team at DePersico. Their work is always top notch and they provide key insights and suggestions..."

Jared Miller
Jared Miller

"The DePersico Creative group recently helped strengthen the positioning and design to revitalize our 180 SKU Reese® brand. Their team is very responsive, proactive, and easy to work with. We are very pleased with the research results, sales feedback, and have great expectations as we roll out this rebranding on..."

Todd Newstadt

"I have worked with DePersico for seven years now on regional and national brands, and they consistently deliver high-quality work in a timely manner. They are well organized, quick to respond, detailed, and thoughtful about their work. Their friendly service and communication skills make them a pleasure to work with."

Danielle Vala
Danielle Vala

"DePersico Creative designed the bold packaging for the Fully Loaded product line and reactions to the look and feel have been exceptional, with overall purchase intent extremely high. We know we can trust the team at DePersico. Their work is always top notch and they provide key insights and suggestions..."

Jared Miller
Jared Miller

"The DePersico Creative group recently helped strengthen the positioning and design to revitalize our 180 SKU Reese® brand. Their team is very responsive, proactive, and easy to work with. We are very pleased with the research results, sales feedback, and have great expectations as we roll out this rebranding on..."

Todd Newstadt

"I have worked with DePersico for seven years now on regional and national brands, and they consistently deliver high-quality work in a timely manner. They are well organized, quick to respond, detailed, and thoughtful about their work. Their friendly service and communication skills make them a pleasure to work with."

Danielle Vala
Danielle Vala
The DePersico Difference

Why Choose DePersico Creative?

Secondary packaging is built with strategic, retail-tested food and beverage expertise.

45+ Years

Serving food and beverage brands since 1977 with deep retail packaging expertise.

F&B Focus

Food and non-alcoholic beverage package design is the agency’s core specialty.

Direct Access

Clients work directly with the President, not layers of account managers.

In-House Team

Brand analysis, linguistics, photography, packaging, and marketing materials are handled together.

Meet The DePersico Team

Three generations of food packaging expertise.

DePersico Creative is a three-generation, family-owned design agency that has helped transform food and beverage brands since 1977. From its West Chester, PA headquarters, the agency supports startups, regional manufacturers, and household CPG names with strategic packaging that does more than decorate a product. The team focuses on using packaging as a selling tool—one that creates cravings, communicates value quickly, and helps shoppers choose within seconds. Over more than 45 years, DePersico Creative has expanded from package design into brand analysis, product positioning, creative linguistics, food photography, launch materials, and secondary packaging, while keeping its specialty firmly within food and non-alcoholic beverage brands.

3 GenerationsFamily-owned creative leadership with long-term brand-building perspective.
Over 45 YearsHelping food and beverage brands compete at retail since 1977.
National Brand TrustExperience with names including Kellogg’s, Campbell’s, McCormick, Ball Park, and Idahoan.

Frequently Asked Questions

What is an example of secondary packaging?

An example of secondary packaging is a branded 12-pack beverage carton that holds individual cans together for retail sale. Other examples include corrugated grocery trays, club-store display cases, shipping boxes that convert into shelf displays, and multipack outer cartons. For food and non-alcoholic beverage brands, secondary packaging must protect the product while reinforcing brand recognition at retail.

What is the secondary packaging process?

How is secondary packaging different from primary packaging?

Do you design retail-ready packaging for grocery stores?

Can you design Costco or Sam’s Club display packaging?

Do you coordinate with co-packers and corrugated converters?

What types of brands are a fit for this service?

How is pricing handled for secondary packaging projects?

Still Have Packaging Questions?

Talk with DePersico Creative about your retail packaging goals.

Trusted Experience

Awards and Recognition

45 plus years experience badge

45+ Years Experience

Retail packaging expertise built since 1977.

Family-owned agency badge

Family-Owned Agency

Three generations of creative leadership.

National brand work badge

National Brand Work

Trusted by established food brands.

Ready to Build Retail-Ready Secondary Packaging?

Share your product format, retail goals, and packaging needs. DePersico Creative will help define the right secondary packaging approach for your food or non-alcoholic beverage brand.

Contact Us Today

For immediate assistance, feel free to give us a direct call at 484-454-3844. You can also send us a quick email at paul@depersico.com.